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 Dubai-based regional retail conglomerate Majid Al Futtaim today unveiled a Dh1 billion expansion of its flagship Mall of the Emirates in Dubai.

The new ‘vertical’ expansion adds 36,000 sqm of space to the existing structure, and Majid Al Futtaim’s officials said they were proud of the fact that the ‘Evolution’ was undertaken without disrupting the operations of existing retail tenants.

The new area – equivalent to about nine acres or eight professional football fields – offers space for a total of 40 retail outlets including more than 20 fashion retailers, some of which are entering the region for the first time, and 12 dining outlets all on the new third floor of the mall.

“The delivery of Mall of the Emirates’ Evolution 2015 is the latest milestone in Majid Al Futtaim’s culture and legacy of innovation in response to changing customer needs,” said a beaming Michael Cesarz, CEO of Shopping Malls at Majid Al Futtaim Properties.

“Our focus on premium quality of design, on the retail mix of luxury and dynamic new brands for our customers, on unique dining and entertainment experiences, and on convenience and accessibility, demonstrate Mall of the Emirates’ enduring status as the destination of choice for both residents and tourists,” he said.

“To achieve Majid Al Futtaim’s stated objective to double the size of our business within the next five years, we will continue to evolve and enhance existing flagship destinations such as Mall of the Emirates while developing new retail concepts of different sizes and formats that fit the needs of the communities we serve throughout the region.  We will continue to innovate in our locations, retail mix, design, and integration with community needs to deliver the optimal customer experience and create great moments for everyone, everyday,” he added.

The completion of Evolution 2015 marks the latest milestone in Mall of the Emirate’s 10-year anniversary.