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The Saudi flag carrier, SAUDIA, is scheduled to launch its new affiliate low-cost airline 'Flyadeal', based at King Abdulaziz International Airport in Jeddah, on September 23rd, coinciding with the Kingdom of Saudi Arabia National Day anniversary, the Saudi Press Agency has reported.

Director-General of SAUDIA, Saleh bin Nasser Al-Jasser, who is also chairman of the board of Flyadeal, said that the venture is part of SAUDIA Group's SV2020 Transformation Strategy, which aims to elevate the group's units into world-class organisations by 2020. Flyadeal will cater to domestic travelers, Hajj and Ummrah pilgrims, and the rising number of tourists to Saudi Arabia, among other groups.

Flyadeal will initially operate flights to major domestic destinations, including Riyadh and Dammam, before expanding to regional markets.